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by Laura Parlabene : Market entry strategy for the Chinese market on the example of Volkswagen

ISBN : #3656311439 | Date : 2012-12-02

Description :

PDF-54e36 | Seminar paper from the year 2012 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Zhejiang University Of Science and Technology, language: English, abstract: During the last years the globalisation has increased the competition amongst the companies and made them more willing to enter foreign markets. Developing a market entry … Market entry strategy for the Chinese market on the example of Volkswagen


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by Julian Dent : Sales and Marketing Channels: How to Build and Manage Distribution Strategy

ISBN : #0749482141 | Date : 2018-04-28

Description :

PDF-d3f4c | Unprecedented upheavals in routes to market are challenging businesses of all types. Products are becoming services, on-line and off-line channels are integrating and new distribution channels are dictating terms to producers. The third edition of Distribution Channels re-positions itself as Sales and Marketing Channels, placing market access at the heart of business and marketing strategy. This g… Sales and Marketing Channels: How to Build and Manage Distribution Strategy


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by Gregor Stokburger : Kosten senken mit CRM: Strategien, Methoden und Kennzahlen (German Edition)

ISBN : #3322867072 | Date : 2012-02-25

Description :

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by Christian Madsbjerg : The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems

ISBN : #1422191907 | Date : 2014-02-11

Description :

PDF-c4bd5 | Businesses need a new type of problem solving. Why? Because they are getting people wrong.Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And … The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems


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by Jason Kelly : Sweat Equity: Inside the New Economy of Mind and Body (Bloomberg)

ISBN : #1118914597 | Date : 2016-04-25

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PDF-8cf27 | Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who’s driving it, who’s paying for it, and who’s profiting. Bloomberg’s Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, explor… Sweat Equity: Inside the New Economy of Mind and Body (Bloomberg)


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Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319173162 | Date : 2015-05-28

Description :

PDF-28ff6 | This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international service… Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Strategic Market Management David Aaker Ebook PDF 5526df3a1

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Strategic Market Management: European Edition PDF




by David A. Aaker : Strategic Market Management: European Edition

ISBN : # | Date : 2012-12-14

Description :

PDF-d4c57 | The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker’s outstanding and well-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis on practical action. It has also kept the compactness, which has made it so popular with graduate an… Strategic Market Management: European Edition


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Essential Account Planning: 5 Keys for Helping Your Sales Team Drive Revenue PDF




by Mark Donnolo : Essential Account Planning: 5 Keys for Helping Your Sales Team Drive Revenue

ISBN : #1562867768 | Date : 2017-05-23

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PDF-ea383 | Sales growth starts with planning Sales accounts are harder than ever to win, let alone keep. Globalization, cloud computing, and crowdsourcing create a marketplace where any account can be lured away by a hungry startup. And the face-time advantage? Forget it. Today’s high-quality sale will likely involve six or more decision makers. That’s why it’s time to get strategic about how sales teams fra… Essential Account Planning: 5 Keys for Helping Your Sales Team Drive Revenue


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by By (author) Olson & Olson Peter : Exam Prep for Consumer Behavior and Marketing Strategy by Peter, Olson & Olson, 7th Ed. (Paperback) – Common

ISBN : # | Date : 2009

Description :

PDF-40f5a | The MznLnx Exam Prep series is designed to help you pass your exams. Editors at MznLnx review your textbooks and then prepare these practice exams to help you master the textbook material. Unlike study guides, workbooks, and practice tests provided by the texbook publisher and textbook authors, MznLnx gives you all of the material in each chapter in exam form, not just samples, so you can be sure … Exam Prep for Consumer Behavior and Marketing Strategy by Peter, Olson & Olson, 7th Ed. (Paperback) – Common


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by Gurjeet Kaur : Marketing Strategy for Indian Rural Banks in the New Millennium

ISBN : #8126111917 | Date : 2005-12-01

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by James F. Engel,etc.,Martin Warshaw, Thomas Kinnear : Promotional Strategy: Managing the Marketing Communications Process (The Irwin Series in Marketing)

ISBN : #007114174X | Date : 1994-05-01

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by BusinessNews Publishing : Summary: Sales Growth: Review and Analysis of Baumgartner, Hatami and Vander Ark’s Book

ISBN : # | Date : 2014-10-28

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PDF-6e870 | The must-read summary of Thomas Baumgartner, Homayoun Hatami and Jon Vander Ark’s book: “Sales Growth: Five Proven Strategies from the World’s Sales Leaders”.This complete summary of the ideas from Thomas Baumgartner, Homayoun Hatami and Jon Vander Ark’s book “Sales Growth” highlights that today’s market place clearly requires companies to be very good at selling. In their book, the authors explai… Summary: Sales Growth: Review and Analysis of Baumgartner, Hatami and Vander Ark’s Book


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Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) PDF




by Shane Atchison : Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)

ISBN : #0071847863 | Date : 2015-04-22

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PDF-224bc | WARNING: This book will change the way you think about marketing forever.  In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn’t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?Written by POSSIBLE’s global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how… Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)


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: Consumer Behavior and Marketing Strategy 8TH EDITION

ISBN : # | Date : 2008

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PDF-17a9c | Consumer Behavior and Marketing Strategy 8TH EDITION by J. Paul Peter and Jerry Olson. Richard D. Irwin, Inc.,2008 (… Consumer Behavior and Marketing Strategy 8TH EDITION


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ISBN : # | Date : 2016-12-06

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